On February 3, GPPA hosted a webinar featuring Andrea Taylor, CPP, Director of Marketing and Communications for Professional Photographers of America. In her presentation “Marketing Basics for Photographers” Andrea outlined successful techniques for marketing your business as a photographer.
In today’s blog we’ll outline some important takeaways that you can use to successfully market your business.
First, it’s important to know the difference between sales, marketing, and branding. Many businesses get these confused which may lead to confusion on the part of your clients.
Sales is a short-term strategy in which you are closing the deal with your clients. The session has taken place and now you’ll guide them in making their final portrait order.
Marketing pulls people into your business. You have to understand your clients needs in order to market to them.
Your brand is an intangible sum of your product and business attributes. Your brand is how you’re perceived in your client’s mind. It’s not tangible. It’s how people think of you after you’ve left the room.
Brand and branding is everything! It’s where you position yourself in the mind of your clients.
You have to be intentional about your brand.
Andrea’s final takeaway was an important professional tip – you MUST have a professional website and a professional e-mail address! If your studio e-mail ends in something other than the name of your studio, the clients you’re marketing to might not see you as a professional business.
For more engaging and informative webinars throughout the year, become a member of GPPA! Members receive free access to many of the webinars, classes, and weekly roundtable discussions.
Andrea Taylor, CPP